Yellow, black, efficient

Since 2017, we have been supporting the US brand Cub Cadet with its market entry, relying on particularly efficient processes for the creation of product literature and photo production.

Customer: Cub Cadet
Services: Corporate design, process optimization, imagery
Work: Catalog automation, photo shoot, image retouching

Geöffnete Cub Cadet Broschüre mit Wintermotiven, Schneemaschinen und markentypischer Gestaltung.

The diversity of Europe with its different landscapes, languages and cultures is often difficult for Asian and American brands to understand. Updating product data for the different markets and languages can be a huge amount of work. With semi-automated catalog creation, we can save Cub Cadet a lot of this effort so that the marketing team can focus on more important things than checking product data in catalogs and data sheets.

Effective advertising material, efficiently created

Digitale Werbemotive für Cub Cadet Mähroboter – Social-Media-Layouts mit Produktfokus und Key-Visuals.

All product data is recorded in a database. The ODBC interface automatically synchronizes the data with data sheets, brochures and the catalog. The centralized exchange of product data simplifies updates, language changes and quality assurance.

Produktkatalog von Cub Cadet mit Cover und geöffneten Seiten – Rasenmäher und Mähroboter im Fokus.

At the same time, the database feeds the Cub Cadet website and retailer websites. This ensures the consistency of data from printed and online media.

Reduzierte Infografik zum Datenworkflow bei Cub Cadet – Geräte, Datenbank, InDesign, Print- und Webausgabe.

Authentic images for the European market

Cub Cadet's American imagery rarely fits the European market - the actors and settings are too different. We restage the products so that they are also perceived here as the quality products that they are.

Mann fährt mit einem Cub Cadet Zero-Turn-Mäher über eine Wiese – Einsatz im Grünen.

Nahaufnahme des Cub Cadet Motors in Gelb-Schwarz – kräftiges Design und technische Details im Fokus.

Mann fährt einen Cub Cadet Rasentraktor über eine grüne Rasenfläche – Einsatz in Bewegung.

Mann im Garten bei der Einstellung eines Cub Cadet Benzin-Rasenmähers – sonnige Umgebung.

When producing images, we avoid depicting regional architecture and when selecting models, we pay attention to authentic types that do not embody a specific nationality. This allows us to ensure that the images can be used throughout Europe

Person auf Cub Cadet Rasentraktor beim Entleeren des Fangsacks – Einsatz im grünen Gartenumfeld.

Mähroboter von Cub Cadet fährt autonom über einen Gartenrasen – präzise Randbearbeitung.

Nahaufnahme der Bedienelemente eines Cub Cadet Rasentraktors – eine Hand betätigt den Schalter.

Person mäht mit einem Cub Cadet Benzin-Rasenmäher auf einem grünen Grundstück mit Holzzaun.

Over the years, this has created a compelling visual world that positions Cub Cadet as a brand for discerning garden owners and professional users in Europe.